Understanding and Prioritising Your Values

Are your values truly guiding your behaviour? Discover the Integrated Values Iceberg©—a powerful tool for personal and leadership transformation. Learn how prioritising values leads to real, lasting change in life, work, and relationships.
prioritising values

Integrating What Matters Most

Have you ever reflected on your values but found nothing really changed? You’re not alone. Many people have explored their values only to become frustrated when their behaviour doesn’t follow suit. That’s because listing values isn’t enough—you need a process that works at a deeper, unconscious level.

The Integrated Values Iceberg© is a powerful framework designed for just that. Whether you’re looking to improve your communication, become a better leader, or strengthen relationships, this model works with your natural neurological processes to create lasting change. It aligns your internal priorities with your everyday actions.

This approach is increasingly popular in organisational values coaching across Australia, helping individuals and teams move from abstract ideals to actionable behaviour.

Why Prioritising Values Matters

We often say we know our values—but how often do we act on them?

True change requires prioritising values in a way that the unconscious mind can understand and act on. When you value something, you assign it importance. That importance becomes a signal to your brain: “This matters—make decisions based on it.”

But here’s where it gets tricky: if your values aren’t clearly prioritised, they compete. This leads to confusion, inconsistency, and misalignment between what you say matters and what you actually do.

Using the Values Iceberg Model, we help people bring their unconscious motivations into alignment with their conscious goals—whether it’s listening more deeply, leading with empathy, or acting with integrity under pressure.

The Role of the Coaching Values Process

Many people have tried “working on their values” without success. Often, that’s because they’re using an unstructured or shallow method. The coaching values process built into the Integrated Values Iceberg© digs deeper.

It separates different types of values—for example, distinguishing between outcome values like family and character values like honesty. This avoids the trap of comparing apples to oranges and enables more precise alignment.

It also helps you identify hidden conflicts, bringing personal values alignment into focus so you can make better decisions under pressure. That’s when values move from theory to action.

Leadership Values Clarity

For leaders, clarity around values is non-negotiable. Inconsistent leadership often stems from misaligned or poorly prioritised values. With the Integrated Values Iceberg©, we help leaders establish leadership values clarity—ensuring that their actions, tone, and decisions reflect what truly matters.

This has a ripple effect across teams. When leaders lead from aligned values, it creates cultural consistency and fosters psychological safety. This is a core component of organisational values development in Australia, where transparency and authenticity are key.

Using the Integrated Values Tool for Sustainable Change

The Integrated Values Iceberg© isn’t just a model—it’s a practical, neurologically aligned tool that creates sustainable change.

It allows you to:

  • Prioritise values that drive real behaviour

  • Resolve internal value conflicts

  • Align unconscious drivers with conscious decisions

  • Enhance decision-making and leadership presence

  • Live and lead with greater intention

If you’re ready to live more purposefully and act in alignment with who you want to be, this is the tool to get you there.

Final Thought: Make Your Values Work for You

Values aren’t just abstract words—they’re powerful drivers of behaviour when used correctly. With the Integrated Values Tool, you can move beyond vague intentions and start building a life, career, and relationships that truly reflect what matters most.

Whether you’re focused on personal values alignment, leadership growth, or organisational culture, the Values Iceberg Model will help you take the next step toward meaningful, values-based action.

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